iQ media - IQ Blog - How healthy is your website? (11 August 10)

How healthy is your website?

11 August 2010

How healthy is your website? Image

How is your website is performing, vs. your competitors?

Would you like more traffic, more high quality leads & increase revenue?

Did you know that the average website visitor only gives your website a matter of seconds, before moving on if they haven't been able to easily find what they are looking for? 

First impressions are everything.  You run the risk of losing visitors, alienating potential customers and ultimately losing revenue and damaging your brands reputation.

iQ Media can help you.  We can work with you to optimise the performance of your site.

An iQ Media Website Health Check is designed for use by Brand and Digital Marketing Professionals and Web Managers, to enable measurement of efficiencies and performance, vs. business, corporate and marketing objectives. 

We can assess and provide a comprehensive report on key elements that would benefit your site, and work with you to implement practical solutions where you can see results. 

Our solutions would form part of an ongoing strategy for website development and maintenance.

Our Health Check would include feedback on navigation, functionality, structure and how easy is it for the visitor to use your site.  We will also help you to improve your search engine rankings.

The report is an ideal starting point to view your website, by going back to basics;

  • What are the objectives of the website?
  • What do you want the website to do for your business, your brand, your service?
  • Who is your target audience?
  • Are there various audiences to whom you need to communicate specific messages?
  • How do you currently track the performance of the website?  And how do you judge the sites performance?
  • Are there any aspects of the website, its designstructure that you can’t change?
  • Which websites do you like?
  • What are the website domains for your primary competitors?

 We will evaluate your site and provide you with a report including expert recommendations on what you need to do to support your overall online marketing and promotional strategy, with your website at the core of all your activities. 

You can review how to implement new measurement tools and analytics within your site, to highlight what’s working and what’s not, which areas have the highest bounce rates, or which pages are ranking higher than others, within the site as a whole.

iQ Media will make design recommendations to ensure your site has improved visual appeal and implements marketing best practice, including calls to action throughout.

Your Website Health Check will be produced by our team of digital marketing and user experience specialists and will work to enable you to:

  • Increase traffic and encourage return visitors and referrals
  • Maximise sales opportunities and leads
  • Improve conversion rates and reduce bounce rates

Extended due to popular demand - during October & November 2010, iQ Media are offering a free Website Health Check worth over £1500 and 1 years free hosting on all new website commissions (new and existing websitesdomains).

For more information, click here solutions@iqmediagroup.co.uk or call 0845 612 7147

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