iQ media - IQ Blog - Online Video is most the effective way to deliver marketing results (22 March 15)

Online Video is most the effective way to deliver marketing results

22 March 2015

Online Video Marketing has been proven by experts to be a new trend in successful marketing strategies. There are numerous benefits to Video

Top 5 Benefits of Online Video Marketing

1) Audience Appeal:  

Most people do not want to read information, they want to be entertained and see products come to life. Marketing Videos can be used to enhance consumer's experience, educate them about the product, and entertain them at the same time. Video is the most emotive form of communication.

2) Video-On-Demand:

Marketing videos can be downloaded at anytime, and viewed from almost anywhere. Plus a video ensures your message and proposition are consistently delivered in the most persuasive manner across all platforms.

 3) Affordable:

It is important to produce a professional video that enhances and brings your brand to life.  IQ Media have all the facilities in house and offer complete cost effective packages such as the video bulletin and infomercial which make it very cost effective.

4) Increasing Visits:

Statistics show that videos can increase the number of business profile clicks by more than 30%, increase business calls by 18%, increase website visits by 55%, increase physical store visits by 30%, and can increase incidence of purchase by 24%. Over 40% of people today watch online videos on a weekly basis, with over 70% watching online videos at least once a month.

5) Top Rankings in Google Search Engines:

Google allows videos to be searched and ranked according to their popularity and relevance to topics that the user searches for with greater weight than text and images. Videos are a great way to optimize searching and help brands get their names into Google's top searches,

There is no better way to spread the word about a business or company than making a great Online Marketing Video. Join the rest of the growing businesses who are ahead of the game and using video effectively to increase their sales and profitability. 

Please do get in touch to find out how a video can benefit your business. 

0845 612 7147 or email solutions@iqmediagroup.co.uk

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