iQ media - IQ Blog - The 5 Second Rule (24 September 12)

The 5 Second Rule

24 September 2012

The 5 Second Rule Image

Statistics confirm that, whatever media we use, we have only 5 seconds to engage with our audience and using video can boost conversion and time spent on site by up to 9%.

It is proven that viewers are likely to retain 58% more information when watching video and when text and audio is added, retention and comprehension is dramatically enhanced.

SO how can online video capture your audience?

  • Add personality and impact to your brand communications
  • Add interest, aid comprehension and generate a response to your products/services
  • Welcome, advertise and promote
  • Reassure, instruct and educate

We can all appreciate the power of film - it is provocative, emotive, informative and educational appealing to all of our senses and often, transcending language.

From a business perspective, there are no doubts that carefully considered video production can actively improve all aspects of your business activities:

  • Enforce product placement
  • Aid Public Relations
  • Underpin marketing and PR campaigns
  • Increase sales with 64-85% of customers more likely to purchase

Here at iQ Media we have over 25 years of video broadcast experience offering a complete service from initial concepts and creative script writing and our own expert film crews, to in-house editing and production. Click here to view our latest Showreel

Why not get in touch to find out how online video can boost your brand and your next campaign.

solutions@iqmediagroup.co.uk

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