iQ media - IQ Blog - How visible is your web video? (19 July 10)

How visible is your web video?

19 July 2010

Producing a video is a a great way to win hearts and minds but whilst it seems an obvious thing to state, you need to make sure your audience know it is there! That means you have to optimize your YouTube video for maximum visibility. So, how do you get the crowd to turn and check you out? 

Strategies we use include:

Aim for high quality and a short running time. Encourage views, links and comments with good production values, compelling content and a maximum length of two minutes. Also, don't skimp on the quality of your teaser. During the uploading process,choose a high-resolution thumbnail image to represent your video in search results.

Place relevant keywords in a video's title, description and tags. Search engines can't read video content directly, so you need to tell spiders and potential viewers what they're in for by describing the content in the YouTube fields. Use full sentences when writing your description, and be sure to begin with your company's URL so that it displays in YouTube's search results.

Choose the most liberal YouTube settings. You have the option to make your video private and to disallow comments and video responses.. You can also prevent people from voting on comments, rating your video, and embedding it on their site. But don't do any of these things, because whilst you might risk rude feedback—it comes with the territory—less restrictive settings bring much greater interactive rewards.

In addition to using the power of video to wow your audience, with a professionally produced video there’s a big payoff for video-driven SEO efforts. According to Forrester, "Any given video in the index stands about a 50-times better chance of appearing on the first page of results than any given text page in the index."

For more information on how video can work for your organisation, our range of video production packages and how iQ Media can help you, please email solutions@iqmediagroup.co.uk or call 0845 612 7147.

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