29 June 2016
IQ media were recently appointed to work with Arthur Spriggs & Sons, one of the UK's leading providers of haulage, commercial vehicle service and repair solutions. The need was to develop and implement a digital marketing campaign that would help the company increase its online presence significantly and market the business more effectively, to generate more leads.
After researching and brainstorming with the company, two new responsive websites were launched. These included a corporate site to promote their service ethos and range of services including haulage, commercial vehicle servicing, palletising and warehousing. The other website is dedicated to promoting their Mercedes Benz Parts and Service dealership. The sites are fully responsive to help drive engagement across all devices, with clear call to actions and Arthur Spriggs & Sons can manage the content updates through the easy to use content management system developed by IQ Media.
The distinctive blue and red of the Arthur Spriggs & Sons branding, as used on the livery on their vehicles was reflected and reinforced in the design of the site. All the content for the site was created by IQ Media. This included professional photography to showcase their services, fleet and facilities. A corporate video was produced to provide the visitor with an insight and overview of the range of services now provided, whilst conveying the pedigree and service values; the business has maintained as an independent family run business, since its inception nearly 100 years ago . An exciting video outlining Arthur Spriggs & Sons longstanding role as the transport and logistics partner for the Bloodhound Project was also produced to help promote the company's logistics expertise and drive engagement.
Website visits have increased by over 77% since the launch of the new sites, with a similar increase enquiries generated directly and via the website forms.
IQ Media help their clients to communicate and compete effectively, by developing marketing strategies and providing digital communication solutions that deliver game changing results.
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