11 September 2009
After a 3 way creative pitch ESR Technologies a leading engineering safety and risk management consultancy, chose iQ Media to produce a promotional video which captures and provides an exciting overview of their expertise including their involvement in the European Space Programme.
Video Title SlideiQ’s video producer Ivan Moss explains ‘we wanted the video to have very clean and clinical feel in keeping with the ESR branding and to reflect the clean room environment of the space labs. The treatment involved editing and compositing the high definition video sequences depicting each area of expertise against a branded white background. Stylised captions were deployed to reiterate and deliver key messages, along with a very succinct narrative to achieve the required visual pace. The key was to use impressive imagery to grab viewers' and exhibition attendees' attentions.’
Sample Email TemplateOnce the video was completed and delivering results, and following a demonstration of iQ Mail - iQ Media’s sophisticated e marketing software - ESR commissioned iQ Media to run their e marketing campaigns. This has involved creating a monthly e-newsletter and targeted monthly flyers for each of the sectors the company operates within.
This, combined with the video, has helped ESR to raise its profile and connect with more prospects, whilst improving the regular communication with their clients; this has led to a significant return.
Adrian Lambert comments: "I chose iQ Media because their professionalism and creativity stood out from the start and this was evident in all members of the production team who were involved in the projects. The video is simply outstanding and has significantly enhanced our marketing.
"As a marketer I am acutely aware of the need to ensure our online marketing is up to scratch and that we are using all the latest techniques. After a considerable amount of research on my part into e-marketing, I chose iQ Mail because it is fully featured but also sensibly priced. Most importantly, I felt I could have confidence in it as it is backed by iQ Media’s creative and technical ability to create effective campaigns."
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