21 June 2011
iQ Media, a leading full service creative communications agency have recently produced guidelines for franchises throughout the UK, on how they can utilise technological advances for the benefit of their franchisees and their brand overall.
iQ Media have identified 3 key areas which can be incorporated within existing and future marketing communication and promotional campaigns for all franchises.
Simon Poyser, MD of iQ Media said “We are living in a technologically driven age, both in our business and personal lives. The world of Facebook, Twitter and other online blogs and forums, married with mobile and Smartphone technologies, provides us with contact access to information and media. This provides us with the ability to be informed 24 hours a day, 7 days a week, 365 days a year. The ease and speed at which information can be accessed within the online market place has set and continues to set an expectation for accessible, relevant information delivery”.
He added “The opportunities for businesses are limitless; providing clients and potential consumers with the ability to interact with brands, products and services. That’s why we wanted to produce guidance notes specifically for the franchise sector but which are also pertinent for business to consumer and business to business organisations as a whole”.
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