23 June 2010
iQ Media recently secured a commission to develop the brand identity and marketing, for Greensleeves Lawncare, one of the UK’s leading providers of lawn treatment services.
Through their network of franchises around the United Kingdom, Greensleeves offers a specialist lawn care service treating more than 16,000 customers’ lawns within the UK.
Simon Poyser, Managing Director of iQ Media said: “The remit was to review their existing collateral i.e. website, leaflets etc and devise a full marketing communications plan, both to help them win more retail customers and recruit more franchisees, whilst developing their brand and increasing their profile, via both strategic and tactical marketing plans".
After research and brainstorm sessions with the directors, franchisees and existing customers, the marketing plan was developed to position Greensleeves as Lawn Treatment Experts.
The breadth of activities undertaken included a logo refresh, development of direct marketing leaflets, stationery, forms adverts, photography, expert information leaflets design of an exhibition stand.
The most recent example is the roll out of new livery to Greensleeves branded vans throughout the UK (photography available).
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