02 March 2010
It's a common problem, you are so busy producing top quality websites for clients' projects, it's hard to find the time to review your own site, but this month we are pleased to announce the launch of our new website.
Starting from a completely blank canvas, our in-house team wanted to create a fresher face for the company, that worked harder to get across our broad range of services and our broad range of customers. Right from the start, the key for everyone was to put the work that we do (and the work that we've done) firmly at the heart of it. With this in mind, we opted to create a brand new portfolio area which, over the coming months, will expand into a wide ranging showcase of the many projects we are proud to have worked on.
We also felt the redesign offered an opportunity to take stock of our messaging and decided that our positioning statement; "iQ Media creates and delivers imaginative solutions for major brands" should be promoted as strongly as they are on our offline media. Navigate onto the homepage, About Us or Portfolio pages and we hope this shines through.
One thing we've learnt through years of experience is that a site that never changes comes across as dull, lifeless and, very quickly, out of date; all-in-all not a good reflection for the company it is trying to promote! Of course, while it's easy to preach to customers the importance of updates, even we can hold our hands up and shout 'guilty as charged'.
Our new site is designed to change all that. Navigate over to the main page of the insight section and you'll see where we will be regularly adding news stories and knowledge blog articles. The latter is something we are really excited about, and is our opportunity to give you insight and tips that will hopefully help you to get the most from all the forms of media you choose to work with. Topics ranging from the mysteries of search engine optimisation, through to pointers for video production, through to where to start with a brand review are just some of what we will be looking to cover. We're absolutely sure you'll find these useful, regardless of what company you actually end up using to do the work! Subscribe today to receive insight by email and we'll keep you informed.
Utilising many of the tools that our customers enjoy day-to-day, the new iQ site is powered by iQ Core - or in-house developed content management system - and now includes online video clips, better contact and subscription forms and a fully search engine optimised structure.
Overall, we hope you, the user, like it! We would welcome absolutely any feedback you might have - both positive and negative.
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