13 March 2008
Award winning and fast growing furniture specialist Style Counsel Interiors based in Congleton, Cheshire needed a new website to reflect its growing status within the property furnishing market, to act as cornerstone for their marketing.
Angela Lawrence, Marketing Consultant to Style Counsel Interiors outlined their requirements “It was important to create a website that customers and prospects wanted to revisit. The site needed to both look good and be informative, with a continual turnaround of news and information available so that visitors would want to return for updates.
We also wanted to make it easy for visitors to browse the product ranges and view actual images of the company’s furniture packages as installed in customer properties, rather than manufacturers images which are simply set up to look good. With over 3500 installations under their belt Style Counsel had plenty of images to choose from.”
iQ Media developed a design for the site which enhanced the Style Counsel branding. It featured several engaging routes to their products, including interactive room layouts. iQ Media built the site using iQ CoreTM… …an in-house developed Content Management System which is adaptable to any client’s requirement.
Angela commented “Building the content managed website means that Style Counsel can now continually update the site themselves with new information about products, installations and industry news.”
Style Counsel Interiors founder and Managing Director Jane Pickup expressed her delight with new site ‘The website is stunning, with a very fresh and modern design. It has played a very major role in helping us to win business and significantly raise our profile. Its flexibility means we are able to communicate in a dynamic and timely way, to meet the needs of our customers. We recently used it as a vehicle to announce our ability to offer finance packages with deferred flexible payment terms to customers and this had an immediate response.’
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