Whatever sector your company operates within and whomever your target audiences are, it is crucial that the content on your website, e-commerce site, e-portal etc is fully search engine optimised.

Search Engine Optimisation

Search Engine Optimisation, SEO or "Organic Search" is vital to ensuring search engine rankings, above and beyond those which can be achieved by paid per click advertising campaigns.  Plus SEO is something that can provide continuous results, as long as the process itself is managed accordingly.

The ongoing practice of SEO will typically be driven by both external & internal forces; external forces that dictate demands for  traffic flow , competitor activities etc along with internal forces, such as new products or services, promotions etc in addiiton to data generated via analytic tools, which can be utilised to optimise the scope of keywords, tags etc used throughout your site.

For more information on SEO and how iQ Media can help, please download a copy of our recent presentation to the Chartered Institute of Marketing, via our downloads area or email solutions@iqmediagroup.co.uk

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Web Video Optimisation

Recent research has shown that along with relevant copy incorporating keywords, phrases and regularly adding to and updating copy throughout your site, search engine optimisation also benefits from being integrated with video collateral.

The growth in broadband, high definition and other types of available content has caused significant increases in the quantity of web video, viral videos in circulation on the Internet.  Primarily these are found via company websites, micro-sites for specific products and services but also via leading social networking sites, such as Facebook, YouTube, MySpace, Bebo etc.

It is this phenomenal interest in web video that has increased the online consumer's appetite for visual images and their consumption of video content, relevant to their specific likes, dislikes, interests etc.

This form of new online traffic is significant and any company with the ability to react to this veracious demand from global audiences will be one step ahead of their competitors.

But how do you optimise for web video?

Quite simply, you integrate rich video media, within your online presences and optimise that content, to achieve optimum online traffic.

As part of this process, the production or redeployment of existing  video collateral  is key, again bearing in mind the consumers need to view 247 hours a day, 365 days a year.  The plethora of platforms now available, allows them the access, online, via mobile apps, podcasts etc so there is a clear opportunity and demand to furnish them with appealing, informative, relevant video content. 

For more information regarding video search engine optimisation, please visit our downloads area or email solutions@iqmediagroup.co.uk