For several years, Cheshire & Warrington Tourism Board had expanded an existing website to the point where content was difficult to access and multi-tiered navigation menus had become extremely confusing.
Answering their cry for help, the iQ media web team began to completely re‑profile their popular ‘Visit Chester & Cheshire’ website to streamline the navigation and greatly enhance the user experience through eye-catching design and intuitive functionality.
The new site makes excellent use of photography, chosen for specific pages to show the diversity of leisure and business tourism. This was coupled with an essentially simple presentation of information where clarity and ease of access were the key drivers; yet retaining the well established branding familiar to Visit Chester & Cheshire clients and users. This was embellished by cleanly executed and effective animating ‘page header’ panels and colour coding of menus.
Another key requirement was for site content to be managed and updated, on a regular basis, by the Visit Chester & Cheshire team. This was successfully addressed through the creation of a bespoke Content Management System (CMS) using iQ Core™ our own flexible and adaptable CMS at the heart of most of our websites. The power of iQ Core™ has delivered the ability to change any part of any page and replace individual photographs throughout the website, as well as being able to add or archive pages for special events and News items.
To view the site visit www.visitchesterandcheshire.co.uk
Cheshire leisure and tourism promotional arm of Cheshire County Council.