iQ media - On Line - Website Excellence for Excel, Excel Automation

Website Excellence for ExcelExcel Automation

Website Excellence for Excel Image

A Midlands-based, automated conveyor systems solutions company, caught in a web dilemma, desperately needed a way to make the internet work for them. Attracted by iQ media’s range of services and website pedigree, they now have a web presence that conveys their business offering to the world.

Worcester based Excel Automation had a very old fashioned brochure style website, designed internally, then recently revamped by a website enthusiast. The site remained cluttered, confusing and did not effectively represent the company’s services lines or market position; as well as having poor search engine rankings. With numerous products and services needing to fall under three main categories, Excel Automation decided it was time to employ the skills of an external web design and development company to help converge their thoughts and completely overhaul their website.

Following research of their key competitors’ sites we soon arrived at the conclusion that only a ‘ground-up’ site rebuild would achieve Excel’s aims. Our proposal included a home page with clearly defined Product/Services, Applications and Markets sectors, providing three routes to carefully cross-referenced information. The design is bold, yet simple, featuring an animating Flash banner on the home page, as well as sliding, Javascript, page navigation options. Textual content has been greatly reduced and SEO optimised, then supported by product, service, market or application specific images at the top of each page; with the facility to add and format inter-text images as necessary.

Sitting behind the website and facilitating all functions is the powerful iQ-CoreTM content management system, enabling Excel to amend 99% of the website content and add new navigation or pages at will. All pages are pre-formatted for continuity of Brand identity, with automated functions for rescaling images and text formatting. The new website also features HTML Case Studies and a News area to keep the site current and informative. Customers can sign up to company, product or services updates and apply, on-line for site surveys and quotations. All functions auto-populate the CMS database and notify specified administrators and line managers of the new enquiry.

With the company’s image library being as dated as the original website, iQ media was also commissioned to visit key clients to acquire digital photographs and video footage to enhance every website page and create video case studies. These included Chivas Brothers in Scotland and JCB, Intier and Aston Martin in the Midlands; with more to follow.

Our proposal also included the re-skinning of sister company website to firmly position it under the branding of Excel Automation. With both websites due to go live at the end of August, Excel’s initial reaction is relief that they now have a professional website which represents their design and manufacturing prowess, and with a good margin for future expansion with the company.

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The Client: Excel Automation

A leading supplier of automated materials handling equipment for the automotive, nuclear, food & beverage, warehouse & distribution and aerospace sectors.

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