iQ media - On Paper - IQ Media helps Morrison Utilities Services to Connect for Yorkshire Water, Morrison Utility Services

IQ Media helps Morrison Utilities Services to Connect for Yorkshire WaterMorrison Utility Services

IQ Media helps Morrison Utilities Services to Connect for Yorkshire Water Image

 

Following their success in securing a major contract to provide repair and maintenance, developer and metering services to Yorkshire Water, Morrision Utiliy Services (MUS) the UK's leading provider of utility services enlisted the help of iQ Media  to develop a communications campaign.  The aim of the campaign was to help all the teams  which were coming together under the new contract to join together as one team, to share best working practices and support Yorkshire  Water to achieve higher performance standards .

A number of themes for the campaign were developed by IQ Media  and tested with the target groups, before 'Connect' was chosen.. This was developed as the brand for the campaign under which key messages were developed and delivered  across a range of  collateral . 

With less than 2 weeks from initial brief to the required ?go live? date of 1st April,  when everything needed to be in place, for the changeover with all employees , the IQ team of designers and project managers had to move quickly and pull out all the stops. To ensure all the collateral was designed, approved by MUS senior management, printed and delivered.

In addition to developing the Connect brand, this was applied to posters, a 3 sided desk display and a range of merchandise which included pens, water bottles and flasks for contractors in the field.  

Connect Campaign CollateralConnect Campaign CollateralIf you need help and ideas to develop a communications campaign or a new brand please call us on 0845 6127147

 

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The Client: Morrison Utility Services

The UK's leading utility service provider.

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