The value of mobile apps within the modern day marketing mix

The growing prevalence of social marketing platforms and especially the popularity of the iPhone and iPad are indicative of the validity of mobile apps and mobile marketing, within the modern day marketing mix.

With over 1 million iPhone owners in the UK and 10 million worldwide, the growing prominence of this particular form of mobile marketing and social media platforms means that mobile apps (iPhone, iPad etc) provides a perfect platform to broaden reach, whilst growing and maximising awareness of your brand, products or services. 

Plus there is a potential to generate a significant new revenue stream.

In the two years since the launch of the iPhone, it has completely revolutionised mobile marketing.  And with the recent arrival of the iPad, this trend is set to continue. Consequently, producing a mobile app for your brand, products and services is quickly becoming a vital part of the modern marketing and promotional mix.

Billions of iPhone Apps have been downloaded since 2008 and the rate of downloads continues to grow; emphasising the veracious appetite for social media and growing audience for social and mobile marketing globally.  With Google recently moving into mobile technology with their Android platform, it is clear that mobile apps and mobile marketing platforms are seen to be the future.

The number of SmartPhones sold year on year is set to triple over the next couple of years, so integrating a variety of new platforms and interfaces with your audiences, within your marketing mix will become essential, rather than a matter of choice; this is why household names and leading brands have invested in this medium significantly.

A mobile app is the ideal platform to provide marketers, across all sectors with instant exposure, heightened brand awareness and improved brand recognition, whilst increasing market share; whilst providing useful, relevant content to your target audience. 

iQ Media can work with you to produce a mobile app, which will be used and referred to regularly, actively promoted by a growing band of “advocates”, which will have longevity and will be retained by the user, ensuring ongoing brand engagement and advocacy.

Our team will work with you to implement a full strategic plan for the launch of your mobile app:

• Idea Development
• Providing guidance on mobile apps
• What’s technically feasible, commercial viability
• Potential for revenue stream i.e. access to restricted features, virtual elements i.e. e-books
• Product Specification to implementation
• Project Management
• Implementation and Testing; knowledgeable resource on hand to resolve technical issues
• Product Launch; guidance on how to submitting your App to the Apple app Store
• Pre and Post Launch Marketing and Promotion

iQ Media can help you identify the pros and cons of mobile apps for your services, products and brands.  To learn more and hear about recent projects, please email solutions@iqmediagroup.co.uk or call 0845 612 7147.