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A podcast (or non-streamed webcast) is a series of digital media files (either audio or video).These can be individual but are usually released as a series of podcasts, at regular internals and can be downloaded from the Internet and often syndicated as a web feed, via RSS.

There are various forms of podcast, but primarily audio and video media files are utilised.  Video podcasting provides brands with the opportunity to utilise or produce video collateral, to respond quickly to the demands of their marketplace, whilst driving growth to their brand.

Investing in podcasts shows not only an investment in your consumer, but also within your marketplace, producing your audience with key, relevant, up to date information or data.

By incorporating podcasts into your marketing and promotional mix, you are increasing your online visibility whilst engendering customer loyalty, by adding value to your proposition.

Podcasting works across all sectors, from professional services to fast moving consumer goods, from public sector to the National Health Service; the aim is to keep your audience informed and up to date with the latest developments within your sector, but also within your company.

Podcasts provide you with yet another platform to communicate directly, whilst providing an opportunity for Search Engine Optimisation activities, via RSS feeds\streaming. In addition, the potential audience for podcasts is vast; if you circulate via online blog directories or podcast directories, then you have a truly global audience.

Primary benefits to your brand, company, products and services are:

• Increased reach and online visibility of your brand, products and services
• Improved conversion rates, from higher awareness of your products and services
• Repeat visits with subscribers – making your website “sticky”
• Engender loyalty with value added, relevant content
• Put your company, products and services at the forefront of your sector; with relevant industry news and trends, become a commentator and authority which will set you apart from your competitors

For more information on how podcasts and video podcasts can work for your company, brands, products and services, please call 0845 612 7147 or email solutions@iqmediagroup.co.uk