Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
What makes infographics so irresistibly compelling?
Humans prefer visual content and that colours increase people’s willingness to read a piece of content by 80%.
Visuals are memorable, emotionally engaging and shareable – so it’s hardly a surprise that infographics are liked and shared on social media three times more than other any other type of content.
At iQ Media we like to create infographics that both explain and entertain by telling the story behind important marketing messages.