IQ Digital Health wins Health Innovation Manchester Award to help combat Child Obesity, through the development of an innovative digital platform.
The Child Health Monitoring Programme (CHAMP) is to to be developed by IQ Digital Health working in partnership with Manchester University NHS Foundation Trust (MFT)
The award will support the development of a innovative digital platform to significantly enhance the identification, and reduce the incidence of obesity in children and young people, with the collection of evidence based data.
The main objective of the project is to develop a web based platform that is scalable, and accessible by multiple users including patients, carers, health care professionals, academic, clinical and data scientists.
Government statistics show that nearly a third of children aged 2 to 15 are overweight or obese and younger generations are becoming obese at earlier ages and staying obese for longer.
Reducing obesity levels will save lives as obesity doubles the risk of dying prematurely.
Obese adults are seven times more likely to become a type 2 diabetic than adults of a healthy weight which may cause blindness or limb amputation. Obese people are more likely to get physical health conditions like heart disease, they are also more likely to be living with conditions like depression.
The innovation will create a platform that not only helps to accurately identify and reach those most at risk, but engages with them and their parents on an ongoing basis, to educate and motivate to bring about significant and sustainable changes in behaviour.
Simon Poyser Managing Director of iQ Digital Health a division of iQ Media added
‘We are delighted to have won the Health Innovation Manchester Momentum award and to be working with the team at MFT, to build on and extend their groundbreaking work.
This is a great and very significant use of digital health that will significantly reduce childhood obesity, by using the technology to improve outcomes, focus on prevention, reduce healthcare service dependency, by improving communication with both the patient and HCP. This will be achieved by developing CHAMP into a scalable, multiuser innovative digital platform, with a responsive design and contemporary user interface.’
iQ Digital Health specialises in the development of innovative digital solutions for the healthcare sector.
We work in collaboration with industry, healthcare professionals, clinical scientists and patients to develop solutions that enhance the development of technology enabled care (tec), to help improve the prediction, prevention and treatment of disease, to provide people with greater control over their own health and care,
Please contact iQ Media for more information and for a discussion on how we could assist with your digital health requirement.
IQ Media has completed a successful digital campaign for Quantum Profile Systems (QPSL)
The digital campaign included the redesign of their website covering all five brands , in to new responsive websites and the production of videos to raise the profile and increase engagement with visitors to the site. One of the key objectives of the campaign was to extend reach and engagement to improve quality of inbound lead generation.
The site development was supported with an seo campaign which has so far increased site visitors by 70% and doubled the number of leads generated and the majority of the site traffic is organic.
A number of bespoke new features were developed to add value and improve the users experience. These include My Design board which allows the uses to select and design their profile, a Product Selector with finish the option to select palettes and a 3d viewer.
Other key consideration and developments were the internationalisation of the site to help drive export sales and increasing the authority of site, develop as a ‘ go to portal’ with expert and how to video content to ncourage repeat visits and sharing by social media.
The site is powered by IQ Core the cms developed by IQ Media which provide a secure and flexible platform to facilitate the sites unique and bespoke functionality making ease of update and further development easy to facilitate to meet QPSL’s evolving needs as they continue to grow.
QPSL’s Marketing Manager commented ‘ We have worked with IQ Media as our digital partner for a number of years now. We are delighted with the new websites content and functionality and these combined with the strategic seo campaign have delivered a significant impact on our marketing, with a doubling in the number of leads generated, and this is continuing to rise on a weekly basis. ‘
Please Click here to view QPSL website
As the most emotive form of communication, video is the ultimate medium for grabbing the attention of any audience; you can convey a multitude of messages, in an interesting, visually appealing yet informative way.
But for many companies and organisations who haven’t previously invested in video, it is sometimes hard to justify the cost, or appreciate the true value of video – to your brand, products and services. So how can you justify investing some of your marketing budget on video content?
A well produced video will not only allow you to significantly extend your ability to reach and engage with new audiences, but also deliver a measurable return on your investment, if distributed correctly. Your video should be researched and professionally produced to evoke the desired response from your audiences. If done correctly this will not only enhance and shorten the lead generation process, but will also significantly improve the quality and value of the lead generated or outcome achieved.
Basically – the more video content that you can produce, the better! Here are some suggestions for how you can capitalise on our continued and growing love for video!
Online video is a very valuable piece of collateral particularly for both B2B and B2C marketers; simply because today’s audiences love to watch video online. It adds true value to your proposition, can set you head and shoulders above your competitors, plus it provides a platform which allows them to get to know more about you, at the click of a mouse. Independent studies including Forrester, show that online web-video improves SEO rankings, click through rates and ultimately sales conversions.
- Repurpose existing collateral
If you have existing collateral, that is still relevant and does not look old or can be aged by dress, functionality of products, changes in laws etc, then you can re-edit, freshen, update and repurpose for a new online environment. By launching online, via your website but also via the most popular and appropriate social media networks i.e. YouTube, Vimeo, Facebook etc, you are showcasing content that may not have been seen by the wider public.
- Viral and Social Media Marketing
Video is portable! You can prompt viral activity by producing an interesting, amusing, visually appealing or informative clip, which can be emailed from recipient to recipient. In our busy world, having the choice of watching a 3 minute video clip or reading a whitepaper, the vast majority would choose to watch the video. By adding one click sharing tools, such as LinkedIn, Twitter etc you can share content easily and quickly.
Create video case studies – we have found these can be extremely powerful, when carefully produced to tell an interesting and engaging story that brings to life how your skills, expertise and solutions have made a lasting and significant impact.
Produce Webinars: film collateral which can then be utilised online, by subscription but also reedited into shorter video clips, by topic if appropriate. You could also tease your audience by producing a brief video teaser, flagging the forthcoming webinar, product launch etc which should help to stimulate registrations.
Promotional loop video for Tradeshows and Conferences: collate or produce promotional loop videos for use at relevant events, tradeshows and conferences which can act to attract visitors to your stand, but also reinforce key brand messages, values and propositions to a captive audience.
“Vox Pop” testimonials from existing clients: Filming of testimonials can be organised independently or for an unusual twist. Why not film at your events and conferences and post clips on your website, social media marketing sites, or a specific micro site relevant to the event itself. Vox Pop testimonials will serve to position your company as a leading organisation within your sector, prompt viewing and advocacy from existing clients, whilst providing you with the opportunity to interact within social media networks, in real time.
Q&A, Roundtable or Forum: Another idea would be to organise a Q&A, roundtable discussion or forum, specific to your products and services, which would discuss key industry specific issues and film the discussion. This would then provide bespoke topical pieces, which are relevant to your specific client base, optimising your exposure, whilst allowing others to benchmark you vs. your competitors. According to Forrester: “..Marketers recognise the power of video for creating emotional, engaging connections with prospects, most struggle to make this medium personal and persuasive. As production costs drop, capturing buyer attention with video requires Marketers to step outside their comfort zone and replace lacklustre corporate collateral with live-action demonstrations and stories.”
Video Executive Summaries – create short video executive summaries, highlighting new initiatives, legislation or processes, or simply an overview of the Annual Report for your Company.
Create a video micro site: A micro site is ideal for videos and video clips. If you can commit to producing real, visually appealing content in line with your marketing strategy, then producing a micro site will provide the idea platform to publish and showcase your new collateral.
So, to summarise, by conveying the human face of your company, products, services and your existing client-base, you establish an identity and personality for your company, enabling you to capture the attention of your target audience whilst projecting credibility to a wider audience.
iQ Media has been producing effective videos for a wide range of clients for over 25 years. We have extensive, state of the art in-house facilities which allows us to provide a complete service; over which we have complete control from script, through filming, editing and 2d or 3d graphics through effective social media distribution and upload onto your website.
Our aim is to provide a creative, value for money service of the highest quality service, that delivers results and to help us achieve this we have a number of cost effective video production packages which include the IQ-video bulletin, the IQ-infomercial and the IQ-video brochure.
To learn more about how investing in video can work for you, please do get in contact by calling +44 1625 418666, visit our website or email firstname.lastname@example.org. We can then discuss requirements and ideas to meet your needs and provide you with comparative proposals.
Please take a look at the IQ Media video showreel for some recent examples of our work.
Please refer to this article for further tips on how to Improve Your Exhibition Success with digital communications