Season’s Greetings ! 2021 was a year like no other. 

Season’s Greetings ! 2021 was a year like no other. 

 

2021 was a year like no other! The need for good quality content that reaches, engages, and reassures audiences was greater than ever.

We have helped our clients to meet these needs and challenges by using our experience to create videos, animations, apps, websites, stream and more recently stage live events.  The ‘catch up’ in filming content to tell great stories and launch new products and services in recent months has been unprecedented.  It has been great to be back on location to capture this content and meet some amazing people.

I would like to thank our fantastic clients for all your custom and support over the last 12 months. Thank you to all the IQ team who have worked tirelessly and with great tenacity, using their skills and talent to deliver creative solutions that exceed expectations and get results.

It has been fun and rewarding working with you all over the last 12 months and the great thing is we can do it all again next year!

Wishing you all a great Christmas with your families and a happy and healthy 2022.

Simon Poyser

Managing Director

IQ Media Limited

How social media marketing is changing in 2021

How social media marketing is changing in 2021

One of the things that has changed over the last 12 months is the use of social  media as a key marketing channel.

We have summarised  ‘ How social media is changing in 2021’ to help marketers shape and develop marketing strategies, to reach audiences whose habits and preferences have changed:

 

We hope you find these findings useful .

IQ Media is a trusted and creative digital communications agency here to help you with all your digital marketing needs. Contact us to learn more about how IQ Media can help you.  Schedule a 30-minute discovery meeting here.

Leading your team in times of upheaval

Leading your team in times of upheaval

Now that most of the country is working from home during the current lockdown, this is presenting new and important communication challenges that requires a different style of leadership.

How do you ensure everyone is staying aligned, motivated and still working as a team, whilst employees are also trying to balance their work with the new challenges of working from home, whilst possibly supervising and home educating a child?

Leaders need to step up and keep their team motivated by providing a weekly guide through the difficulties. This will be achieved by listening and motivating, sharing worries and addressing concerns, whilst articulating a plan.  It is essential for leaders to reach out and keep looking on the bright side!

Leading an organisation through uncertain times requires a strong yet open leadership style. You need to be very visible and lead from the front.

Video messages need to be different! They need to be personal and provide clarity with a human touch. They will probably be recorded in your home and whilst this will give an intimate feel, they need to be presented with a professional delivery to ensure important messages are conveyed. Recording a video like this can feel weird and unnatural. So, giving careful consideration to the messages and how you appear in front of camera is important, whilst also taking the necessary steps to avoid any unplanned interruptions!

Social Media is fine for setting up a company group for social chatting and general support, but often it can be a source of misinformation, employees will respond better to properly produced and moderated content in the way that people watch and listen to the BBC in times of uncertainty.

Organisations that care will up their communications game to support their employees at home.

Your business model and mode of operation has changed. Your strategy and plans for dealing with the crisis both during lockdown and afterwards need to be communicated with clarity and conviction. This will ensure your team understand how this will work and evolve, with a clear explanation and understanding of their role in the new way of working. It needs to highlight the measures taken to survive the crisis and outline how the recovery opportunities will be seized.

For the effective communication of the revised strategy and plans for dealing with the crisis professionally produced content is the best way, to ensure messages are understood, believed, and delivered with conviction and the right amount of gravitas.

Dealing with a pandemic and the uncertainty inevitability causes significant anxiety and leaders need to provide the necessary support. Entrepreneurial energy and optimism need to come to the fore to lead your team through the current crisis.  It is about focussing on the current and future opportunities to make the best of it.  In the words of Winston Churchill ‘Never let a good crisis go to waste’

Consider the motivational impact of the Queen’s ‘ We will succeed ‘ address to the nation and consider how the delivery of a message by your CEO could benefit your employees and other stakeholders.

Make the decision to show good leadership and provide extra support.

These are difficult and challenging times for all businesses; with the exception of location filming we are able to provide the full range digital communication services as all of our team can work from home.

We are here to help you!

Here are a few ideas of things we can help you with:

  1. Produce a weekly video– outlining how you are dealing with the crisis. We can assist with scripting, provide advice on the kit required and how to film this in your home. We will then professionally edit it for you and add motion graphics and music if required, then help you to distribute it and monitor the response.
  2. A secure employee portal on your website – for updates and confidential information.
  3. An employee survey – to understand how employees are coping with working at home and provide additional support.
  4. Create infographics – to outline work at home tips and steps for dealing with the crisis
  5. Games and competitions– to maintain morale
  6. Webinars and virtual get togethers– to replace meetings and conferences.

Thank you to our customers, employees and suppliers for your continuing and essential support.

Please do contact me and let us know if there is anything, we can do to help you, by using our digital communications expertise and resources to provide essential communications to keep your business operating and support your stakeholders in these difficult times.

Stay healthy.

With very best wishes

Simon Poyser

CEO

IQ Media

USING DIGITAL COMMUNICATIONS IS HELPING TO KEEP THE WHEELS OF BUSINESS TURNING

USING DIGITAL COMMUNICATIONS IS HELPING TO KEEP THE WHEELS OF BUSINESS TURNING

USING DIGITAL COMMUNICATIONS IS HELPING TO KEEP THE WHEELS OF BUSINESS TURNING

The coronavirus pandemic has placed extraordinary and unexpected demands on both individuals and businesses. We are certainly living in unprecedented and challenging times that requires us to support each other as a global society.

It is a rapidly changing situation, with a lot of unknowns and this is obviously causing a considerable amount of uncertainty and anxiety. Dealing with a crisis situation requires both strong leadership and good clear reassuring communication through the available channels to ensure everyone is connected and supported.

When we set up IQ Media as a digital communication agency in 2002, our primary aim was to help our clients use the latest technologies to communicate and compete effectively.  

This underlying philosophy has created a number of exciting opportunities and rewarding challenges over the years. This has led us to develop solutions that have allowed our clients to lead and change their markets, and indeed their business models to great effect.

Following the significant Covid 19 measures introduced by the government to try and slow the spread, we have been providing a lot of urgent digital communication solutions for clients. This has helped them to support their customers, patients, suppliers and employees to maintain communication and contact, to preserve and continue their businesses.

This work has included senior manager videos and website messages, e shots, animations ( including a hand washing animation!), a training video for a client who now needs to support technicians working remotely to operate essential equipment around the world, a video message to play in all stores for a major retailer, push notifications to apps and an e commerce site for a client, to maintain supply to customers.

All our team of thirty plus talented individuals, are able to work from their homes due to the agile business model, we have operated for a number of years.

This flurry of activity to meet these urgent and important needs has certainly helped to keep us distracted from our concerns about the future. We are here to support our customers, employees and suppliers as best we can and in turn rely on them supporting us.

A large part of what we do is help businesses communicate through creative storytelling, to reach and engage audiences effectively. In the current climate of ‘social distancing’ and ‘social isolation’ digital communications provide the perfect and, in some cases, the only solution to keep communications flowing. It is about being tenacious and creative to maintain contact and reach out to your audiences.

Communicating across the different digital platforms with multiple touchpoints is helping to keep businesses operating. This ensures customers, suppliers and employees all receive the support they require when they most need it, as the situation continues to change.

Apparently, Bill Gates predicted the occurrence and effect of a Coronavirus five years ago at a TED Talk and it is alarming that as an advanced global community we now find ourselves in the throes of this terrible pandemic without an immediate scientific cure or vaccine.

What is clear is that we will get through this and significantly reduce its potential impact by working together and supporting each other, with effective, regular and timely communication.

Thank you to our customers, employees and suppliers for your continuing and essential support.

Please do contact me and let us know if there is anything, we can do to help you, by using our digital communications expertise and resources to provide essential communications to keep your business operating and support your stakeholders in these difficult times. 

Stay healthy.

With very best wishes

Simon Poyser

CEO

IQ Media 

What should I wear in front of camera ?

What should I wear in front of camera ?

We often get asked by clients for advice on what they should wear in front of camera to look their best. Whilst this might seem  like a small detail it is worth giving it some consideration as part of the preparation, as it can have an impact on effectiveness of your video, in terms of  the overall look and feel, and if this is appropriate for the tone of the messages to be conveyed.
 
With modern 4k resolutions cameras it is a lot less critical than it used to be, but there are some general rules that are worth sharing with your team in terms of what to wear in preparation for their video interview:
 
1. Avoid clothing and ties with busy patterns, stripes checks, the camera can make these look like they are moving around.
2. Intense reds – can bleed and make your face look red!
3. Avoid pure whites, reds and blacks – the camera can struggle with contrast between black and white. Avoid all white, black or red outfits.
4. Try to wear colours that complement your complexion
5. Avoid bright or very glossy lip stick.
6. Wear subtle jewellery avoid dangly or flashy jewellery
7. Glasses – non reflective lenses are preferred.
8. Avoid both really loose and really tight clothing.
9. Avoid green if we are filming you against a green screen as these areas will become invisible.
 
Dress as normal ie. appropriate for the story being told, culture of the business and tone of the video  ( professional or laid back, casual).
You may want to consider bringing a spare outfit just in case and your make up bag ( if you wear it) whilst the crew will have some dulling make up to prevent any bright shiny hotspots appearing from the heat of the lights!
 
We hope you find these tips useful and we will do our best to ensure you enjoy your starring role in front of camera, with your outfit playing an important supporting role!