by admin | Aug 4, 2025 | Digital, Marketing, News
CUSTOMER CASE STUDY
Client: Cottoms – Traditional Pie and Sausage Manufacturers
Website: www.cottoms.co.uk
Sector: Food Manufacturing / B2B Wholesale
Overview
Cottoms, a renowned name in traditional pies and sausages, approached iQ Media with a clear brief: help the business grow through smarter marketing and streamline their wholesale ordering process. With a loyal commercial customer base and a proud heritage of quality, Cottoms wanted to scale efficiently while showcasing their full range of products.
iQ Media partnered closely with the team to deliver a comprehensive marketing strategy and develop a custom mobile app that enabled next-day ordering for trade customers—enhancing convenience, increasing exposure to product lines, and dramatically improving internal workflows.
The Challenge
Cottoms was facing a familiar challenge in the food manufacturing industry:
- Time-consuming and manual order-taking processes
- Limited visibility of product range to wholesale and commercial customers
- A need to modernise communications to support business growth
They needed a marketing and digital solution that wouldn’t just look good, but deliver operational value and a competitive edge.
The Solution
iQ Media delivered a digital-first strategy built around two core pillars:
- Marketing Strategy and Plan
We developed a clear, actionable marketing strategy designed to:
- Build brand visibility across digital channels
- Tell the story of Cottoms’ heritage and product quality
- Position the company for future expansion into new wholesale markets
- Support sales with targeted communications and promotional assets
- Target key sector customers
- Custom Wholesale Ordering App
To solve the operational challenges and support sales, iQ Media designed and developed a bespoke ordering app tailored for Cottoms’ commercial customers. The app allows:
- Simple, fast product selection from the full pie and sausage range
- Next-day delivery options
- Live stock availability
Results
Since launch, the new marketing plan and custom app have delivered measurable business impact:
- 40% reduction in manual order processing time
- Significant uptake of app usage by trade customers
- Improved accuracy and efficiency in order handling
- Increased visibility of the full product range to customers
- Enhanced customer satisfaction due to ordering convenience and speed
Most importantly, the solution has laid the foundation for scalable growth, allowing Cottoms to focus more time and energy on production and customer service.
The strategy was distilled down into a quick reference one page sales and marketing plan, for quick day to day reference by the Cottoms team.
“The team at iQ Media understood our business and challenges straight away. The new app has transformed how our customers order from us—it’s faster, easier, and helps showcase everything we offer. It’s made a real difference to our operations and how we’re perceived in the market.”
– Will Munro, Managing Director, Cottoms
Why Digital-First Matters
At iQ Media, helping clients like Cottoms achieve competitive and market advantage is core to what we do. By adopting a digital-first approach to marketing and communications, we empower businesses to operate more efficiently, engage more customers, and stand out in crowded markets.
Visit www.iqmediagroup.co.uk to find out how we can help transform your business with digital thinking
by admin | Jul 22, 2025 | Design, Digital, Internal Communications, Marketing, News, Tips
by admin | Jul 22, 2025 | Digital, Marketing, News
The lines between content, experience, and technology are blurring.
The best campaigns now live across channels — part content, part activation, part digital. That’s exactly the intersection we work in at iQ Media.
We’ve built our approach around the new reality: audiences expect more, and brands need to deliver smarter.
Marketing is no longer about choosing one lane. It’s about creating integrated, multi-sensory experiences that leave a mark.
The traditional separation between content, experience, and technology is blurring as new technologies like AI and immersive experiences reshape how businesses interact with customers. This shift is leading to more personalised and engaging experiences, where technology facilitates, rather than dictates, the user journey.
Content is evolving beyond simple information delivery to encompass interactive and immersive formats.
If your brand is ready to adapt to what’s next, we should talk.
by admin | Jul 22, 2025 | News
We’re moving from reach to resonance.
Anyone can put out content and get impressions. But creating something that sticks with your audience? That takes strategy, creativity — and, most importantly, experience.
At iQ Media, we focus on building experiences that create real emotional connections. Because the most powerful marketing doesn’t interrupt people — it invites them in and brings your audience closer to you.
In an age of short attention spans, experiences don’t just grab attention — they earn it.
Curious how experiential can fit into your marketing mix? Let’s have that conversation.
by admin | Dec 20, 2024 | Design, Digital, Internal Communications, Marketing, News, Photo, Video Production
As 2024 comes to a close, we’re proud to reflect on some of the exciting and innovative projects we’ve delivered for our amazing clients this year. Here’s what we’ve been up to:
🌍 Global Customer Experiences: Designed immersive experience centres for a global brand across multiple countries.
💊 Healthcare Innovation:
- Created a 3D interactive world as a web app for exhibitions and sales presentations.
- Developed healthcare websites and apps for both patients and professionals.
- Animated patient pathways for cancer treatment to enhance understanding.
🎥 Powerful Storytelling:
- Produced an investor relations video for a successful NYSE flotation.
- Captured inspiring family moments at Chessington World of Adventures.
- Delivered emotive films for International Men’s Day, sharing real-life challenges and advice.
- Celebrated industry milestones with videos of two groundbreaking factory openings.
📱 Cutting-Edge Digital Solutions:
- Developed an interactive site tour app to enhance visitor engagement.
- Launched a food ordering app to simplify processes for customers and businesses.
- Created a digital site survey app for seamless data collection and manufacturing.
⚛️ Scientific Innovation: Developed a 3D animation explaining the neutron reflectometer’s role in COVID vaccine research.
🎓 Employee Development: Designed e-learning modules to enhance onboarding experiences.
📈 Strategic Growth: Developed and implemented a marketing strategy for a food manufacturer, paving the way for significant growth over the next five years.
🤝 Inclusivity and Accessibility:
- Staged an event with a world record-holding para-athlete to highlight workplace accessibility.
- Produced CEO and employee update videos to keep global teams connected.
🎨 Brand Transformation: Created an umbrella brand and four service identities for a manufacturing business.
As we close 2024, we’re grateful for our clients, collaborators, and team. Here’s to another year of creativity, innovation, and impact in 2025!
Wishing you all a Merry Christmas and a Happy New Year ! 🎉
#Innovation #Impact #Creativity #YearInReview #FestiveWrap #DigitalFirst #iQMedia
by admin | May 21, 2024 | News
Unlocking Competitive Advantage: How iQ Media’s Digital Solutions Empower Organisations
In an era where digital transformation is not just an option but a necessity, organisations must leverage advanced digital content and applications to communicate effectively and maintain a competitive edge. iQ Media stands at the forefront of this digital revolution, offering a comprehensive suite of services designed to elevate your brand and streamline your operations.
The Power of Video Production
Video content is one of the most compelling ways to engage your audience. Whether it’s for marketing, training, or internal communication, high-quality video production can significantly enhance your message delivery. iQ Media’s video production services are tailored to create impactful visual stories that resonate with your target audience. Our team ensures that each video not only meets your expectations but exceeds them, providing a professional touch that sets your brand apart.
Engaging with 2D and 3D Animations
Incorporating animations into your communication strategy can make complex ideas easy to understand and more engaging. Our 2D and 3D animations bring concepts to life, making them more memorable and impactful. Whether it’s for product demos, explainer videos, or training materials, animations crafted by iQ Media Limited captivate and inform, ensuring your audience stays engaged and informed.
Building a Strong Online Presence with Website Development
A well-designed website is crucial for establishing a strong online presence. At iQ Media Limited, we specialise in creating custom websites that are not only visually appealing but also user-friendly and optimized for performance. Our websites are built to provide an excellent user experience, enhancing your brand visibility and ensuring that visitors stay longer and engage more with your content.
Enhancing Interaction with App Development
Mobile and web applications are powerful tools for enhancing customer interaction and operational efficiency. iQ Media Limited develops user-friendly, feature-rich apps tailored to meet your specific needs. Our apps are designed to provide seamless functionality and a superior user experience, helping you connect with your audience in more meaningful ways and streamline your business processes.
Revolutionizing Training with Digital Learning
In today’s fast-paced world, continuous learning and development are crucial. iQ Media Limited’s digital learning solutions revolutionize traditional training methods by making learning interactive and immersive. Our e-learning content is designed to keep your team engaged and up-to-date with the latest skills and knowledge, ensuring your organization stays ahead of the curve.
Why Choose iQ Media Limited?
Our holistic approach to digital content and application development ensures that all aspects of your digital strategy are covered. We understand that every organization is unique, and we tailor our solutions to meet your specific needs. By partnering with iQ Media Limited, you gain access to a team of experts dedicated to helping you communicate more effectively and compete more successfully in your industry.
Conclusion
In a digital-first world, the right digital solutions can make all the difference. iQ Media Limited is here to provide those solutions, helping you unlock new levels of communication, engagement, and competitive advantage. Whether it’s through video production, animations, website and app development, or digital learning, we have the expertise and creativity to drive your success.
Connect with us today to learn more about how iQ Media can transform your digital strategy and empower your organization to thrive in the modern marketplace.
#DigitalTransformation #iQ #BusinessGrowth #VideoProduction #Animation #WebsiteDevelopment #AppDevelopment #DigitalLearning #CompetitiveAdvantage #Innovation #EffectiveCommunication
Feel free to reach out if you have any questions or need further information on how iQ Media Limited can support your digital journey.
In healthcare and pharma, trust is everything — and video might be one of the most powerful ways to build it.
We’ve seen a real shift in how organisations across the sector are using video:
· Patient stories that humanise complex treatments
· Internal comms that connects global teams
· Educational content that demystifies the science
· Product explainers and HCP engagement tools
But with such a sensitive and highly regulated space, the how matters just as much as the what. The challenge? Striking the right balance between clarity, empathy, and compliance — all while keeping audiences genuinely engaged.
At iQ Media, we’ve had the privilege of producing video content for healthcare and pharma clients who need to get it right, the first time — and every time.
How is your organisation using video today?
Are you finding it effective for patient engagement, education, or internal alignment?
Let’s open the conversation — please direct message me if you would like to discuss your challenges and see some examples of our work.
If you need a partner who gets the complexity of your world, we’re here.