In healthcare and pharma, trust is everything

In healthcare and pharma, trust is everything — and video might be one of the most powerful ways to build it.

We’ve seen a real shift in how organisations across the sector are using video:
·      Patient stories that humanise complex treatments
·      Internal comms that connects global teams
·      Educational content that demystifies the science
·      Product explainers and HCP engagement tools

But with such a sensitive and highly regulated space, the how matters just as much as the what. The challenge? Striking the right balance between clarity, empathy, and compliance — all while keeping audiences genuinely engaged.

At iQ Media, we’ve had the privilege of producing video content for healthcare and pharma clients who need to get it right, the first time — and every time.

How is your organisation using video today?
Are you finding it effective for patient engagement, education, or internal alignment?

Let’s open the conversation — please direct message me if you would like to discuss your challenges and see some examples of our work.

If you need a partner who gets the complexity of your world, we’re here.