by admin | Aug 4, 2025 | Digital, Marketing, News
CUSTOMER CASE STUDY
Client: Cottoms – Traditional Pie and Sausage Manufacturers
Website: www.cottoms.co.uk
Sector: Food Manufacturing / B2B Wholesale
Overview
Cottoms, a renowned name in traditional pies and sausages, approached iQ Media with a clear brief: help the business grow through smarter marketing and streamline their wholesale ordering process. With a loyal commercial customer base and a proud heritage of quality, Cottoms wanted to scale efficiently while showcasing their full range of products.
iQ Media partnered closely with the team to deliver a comprehensive marketing strategy and develop a custom mobile app that enabled next-day ordering for trade customers—enhancing convenience, increasing exposure to product lines, and dramatically improving internal workflows.
The Challenge
Cottoms was facing a familiar challenge in the food manufacturing industry:
- Time-consuming and manual order-taking processes
- Limited visibility of product range to wholesale and commercial customers
- A need to modernise communications to support business growth
They needed a marketing and digital solution that wouldn’t just look good, but deliver operational value and a competitive edge.
The Solution
iQ Media delivered a digital-first strategy built around two core pillars:
- Marketing Strategy and Plan
We developed a clear, actionable marketing strategy designed to:
- Build brand visibility across digital channels
- Tell the story of Cottoms’ heritage and product quality
- Position the company for future expansion into new wholesale markets
- Support sales with targeted communications and promotional assets
- Target key sector customers
- Custom Wholesale Ordering App
To solve the operational challenges and support sales, iQ Media designed and developed a bespoke ordering app tailored for Cottoms’ commercial customers. The app allows:
- Simple, fast product selection from the full pie and sausage range
- Next-day delivery options
- Live stock availability
Results
Since launch, the new marketing plan and custom app have delivered measurable business impact:
- 40% reduction in manual order processing time
- Significant uptake of app usage by trade customers
- Improved accuracy and efficiency in order handling
- Increased visibility of the full product range to customers
- Enhanced customer satisfaction due to ordering convenience and speed
Most importantly, the solution has laid the foundation for scalable growth, allowing Cottoms to focus more time and energy on production and customer service.
The strategy was distilled down into a quick reference one page sales and marketing plan, for quick day to day reference by the Cottoms team.
“The team at iQ Media understood our business and challenges straight away. The new app has transformed how our customers order from us—it’s faster, easier, and helps showcase everything we offer. It’s made a real difference to our operations and how we’re perceived in the market.”
– Will Munro, Managing Director, Cottoms
Why Digital-First Matters
At iQ Media, helping clients like Cottoms achieve competitive and market advantage is core to what we do. By adopting a digital-first approach to marketing and communications, we empower businesses to operate more efficiently, engage more customers, and stand out in crowded markets.
Visit www.iqmediagroup.co.uk to find out how we can help transform your business with digital thinking
by admin | Jan 3, 2023 | Digital, Internal Communications, Marketing, News, Tips, Video Production
Invest in Effective Digital Communications to achieve results
At IQ Media we specialise in creating digital content and applications, that help our clients to achieve maximum reach and engagement with their target audiences, with market changing solutions that stand out from the competition.
Digital communications have transformed the way we communicate and consume information.
To help you evaluate the effectiveness of your current digital communications we have outlined some clear benefits below:
Reach and Engagement
An effective and well planned digital communication campaign that uses rich video content will reach, engage, inspire and motivate a global audience. Digital communications are accessible and as such they provide the ideal platform to communicate with both customers and employees.
Employee Digital Communication
Employee digital communications increase engagement and satisfaction, fostering collaboration, promoting inclusivity, and creating a stronger work culture with a shared sense of purpose.
Customer Digital Communication
Customer digital communications elevate the way customers perceive and interact with your organisation. From a customer-centric view, digital customer communication can create seamless experiences between you and your customer.
Continuous Optimisation
The ability to track campaign performance provides insights that can be leveraged to continuously improve your efforts. These insights can illuminate opportunities for improvement by shifting budget distribution among channels, revising creative, re-evaluating targeted geographic or demographic parameters, refining the time of day your ads are running and more.
Audience Segmentation
The opportunities to segment your audience with digital communications are endless, enabling you to put the right message in front of the right people at just the right moment, to generate the desired response.
We have over 20 years experience of creating effective external and internal digital communication campaigns for clients, across a wide range of sectors. If you’re interested in discussing how an effective digital communications campaign can help your business, then Let’s Chat.
Our key services include video production, website & mobile development, 2d & 3d animation, AR & VR, hybrid and live events, branding and design.
If you would like to learn more about our services and explore how they can help you achieve your communication goals for 2023 please contact us now for an initial consultation.
by admin | Apr 6, 2018 | Design, Digital, Marketing, News
IQ Media has completed a successful digital campaign for Quantum Profile Systems (QPSL)
The digital campaign included the redesign of their website covering all five brands , in to new responsive websites and the production of videos to raise the profile and increase engagement with visitors to the site. One of the key objectives of the campaign was to extend reach and engagement to improve quality of inbound lead generation.
The site development was supported with an seo campaign which has so far increased site visitors by 70% and doubled the number of leads generated and the majority of the site traffic is organic.
A number of bespoke new features were developed to add value and improve the users experience. These include My Design board which allows the uses to select and design their profile, a Product Selector with finish the option to select palettes and a 3d viewer.
Other key consideration and developments were the internationalisation of the site to help drive export sales and increasing the authority of site, develop as a ‘ go to portal’ with expert and how to video content to ncourage repeat visits and sharing by social media.
The site is powered by IQ Core the cms developed by IQ Media which provide a secure and flexible platform to facilitate the sites unique and bespoke functionality making ease of update and further development easy to facilitate to meet QPSL’s evolving needs as they continue to grow.
QPSL’s Marketing Manager commented ‘ We have worked with IQ Media as our digital partner for a number of years now. We are delighted with the new websites content and functionality and these combined with the strategic seo campaign have delivered a significant impact on our marketing, with a doubling in the number of leads generated, and this is continuing to rise on a weekly basis. ‘
Please Click here to view QPSL website
