USING DIGITAL COMMUNICATIONS IS HELPING TO KEEP THE WHEELS OF BUSINESS TURNING
The coronavirus pandemic has placed extraordinary and unexpected demands on both individuals and businesses. We are certainly living in unprecedented and challenging times that requires us to support each other as a global society.
It is a rapidly changing situation, with a lot of unknowns and this is obviously causing a considerable amount of uncertainty and anxiety. Dealing with a crisis situation requires both strong leadership and good clear reassuring communication through the available channels to ensure everyone is connected and supported.
When we set up IQ Media as a digital communication agency in 2002, our primary aim was to help our clients use the latest technologies to communicate and compete effectively.
This underlying philosophy has created a number of exciting opportunities and rewarding challenges over the years. This has led us to develop solutions that have allowed our clients to lead and change their markets, and indeed their business models to great effect.
Following the significant Covid 19 measures introduced by the government to try and slow the spread, we have been providing a lot of urgent digital communication solutions for clients. This has helped them to support their customers, patients, suppliers and employees to maintain communication and contact, to preserve and continue their businesses.
This work has included senior manager videos and website messages, e shots, animations ( including a hand washing animation!), a training video for a client who now needs to support technicians working remotely to operate essential equipment around the world, a video message to play in all stores for a major retailer, push notifications to apps and an e commerce site for a client, to maintain supply to customers.
All our team of thirty plus talented individuals, are able to work from their homes due to the agile business model, we have operated for a number of years.
This flurry of activity to meet these urgent and important needs has certainly helped to keep us distracted from our concerns about the future. We are here to support our customers, employees and suppliers as best we can and in turn rely on them supporting us.
A large part of what we do is help businesses communicate through creative storytelling, to reach and engage audiences effectively. In the current climate of ‘social distancing’ and ‘social isolation’ digital communications provide the perfect and, in some cases, the only solution to keep communications flowing. It is about being tenacious and creative to maintain contact and reach out to your audiences.
Communicating across the different digital platforms with multiple touchpoints is helping to keep businesses operating. This ensures customers, suppliers and employees all receive the support they require when they most need it, as the situation continues to change.
Apparently, Bill Gates predicted the occurrence and effect of a Coronavirus five years ago at a TED Talk and it is alarming that as an advanced global community we now find ourselves in the throes of this terrible pandemic without an immediate scientific cure or vaccine.
What is clear is that we will get through this and significantly reduce its potential impact by working together and supporting each other, with effective, regular and timely communication.
Thank you to our customers, employees and suppliers for your continuing and essential support.
Please do contact me and let us know if there is anything, we can do to help you, by using our digital communications expertise and resources to provide essential communications to keep your business operating and support your stakeholders in these difficult times.
With very best wishes